Bachelor's Degree in
Communication Sciences with emphasis on Publicity
Degree to be obtained
Bachelor's Degree in Communication Sciences with emphasis in Publicity
Academic degree
Bachelor's Degree
Duration
5 years
Modality
In-person and virtual
Schedule:
Daily Afternoon y Saturday session
Career description

Training of professional publicists with values and a high ethical and scientific sense to research, analyse and direct advertising communication in different media and formats, through the application of innovative advertising techniques and strategies that guarantee the effectiveness of their messages in relation to the target audience.

To develop the contents of the programme, various resources, laboratories and recording studios will be used, as well as the UMG radio station, with advanced technology allowing interaction between students and specialised professional teachers who will present the thematic contents and give the indications to carry out the research work of each course.

What will you learn during the program?

Our curriculum provides a solid grounding in advertising strategy, branding, digital marketing, market research and much more. With the mst innovative tools we offer, you gain the skills you need to excel in this ever-evolving industry.

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AdmissionProfile

Pending the entry profile for an applicant to the Bachelor's Degree in Communication Sciences with Emphasis in Advertising is characterized by a strong inclination towards creativity, both verbal and visual, and an interest in understanding market strategies and social dynamics that impact consumption. Effective writing and communication skills are essential, with the ability to adapt messages to different audiences and contexts. The applicant is expected to be curious about digital and technology trends, aware of their influence on consumer behavior.


Graduate'sProfile

• Has knowledge of information and communication theories, organisational psychology, quantitative and qualitative research methods and techniques, organisational theories, organisational communication, strategic and operational planning in advertising.

- Possesses the skills to apply the different stages of planning (research, programming, execution and evaluation).

- Owns a strategic vision to define and promote the mission, vision, objectives, strategies, plans, programmes and projects with the use of the fundamental technological tools to carry out their work efficiently.

Career Opportunities

Director, coordinator, creator and producer of advertising campaigns for radio, television, magazines, newspapers, cinema and new media; head of advertising agencies.

Curriculum

Ciclo LENGUAJE I PUBLICIDAD I REDACCIÓN Y ESTILO TÉCNICAS DE ESTUDIO E INVESTIGACIÓN TEORÍA GENERAL DE LA COMUNICACIÓN
Ciclo HISTORIA DE GUATEMALA INTRODUCCIÓN A LA SEMIOLOGÍA LENGUAJE II METODOLOGÍA DE LA COMUNICACIÓN PUBLICIDAD II
Ciclo ADMINISTRACIÓN DE EMPRESAS EXPRESIÓN GRÁFICA Y DIAGRAMACIÓN FOTOGRAFÍA PUBLICITARIA I LEGISLACIÓN DE LOS MEDIOS DE COMUNICACIÓN SOCIAL PUBLICIDAD III
Ciclo FOTOGRAFÍA PUBLICITARIA II LITERATURA GUATEMALTECA PUBLICIDAD IV SOCIOLOGÍA Y ANTROPOLOGÍA GENERAL TEORÍA E HISTORIA DEL ARTE
Ciclo ESTADÍSTICA LITERATURA HISPANOAMERICANA PUBLICIDAD V RELACIONES PÚBLICAS TALLER: MANEJO DE LA CAMARA DE VIDEO
Ciclo ANÁLISIS DE LA IMÁGEN PUBLICITARIA DESARROLLO HUMANO Y PROFESIONAL MERCADOTECNIA PRÁCTICA DE PUBLICIDAD SEMINARIO I: DISCURSO Y TÉCNICAS PARA HABLAR EN PÚBLICO
Ciclo ADMINISTRACIÓN DE LOS MEDIOS DE COMUNICACIÓN EPISTEMOLOGÍA DE LA COMUNICACIÓN PSICOLOGÍA DE LA COMUNICACIÓN TECNOLOGÍA DE LOS MEDIOS DE COMUNICACIÓN TEORÍA GENERAL DE LA IMÁGEN
Ciclo ANÁLISIS DE INVESTIGACIÓN DE LOS MEDIOS DE COMUNICACIÓN COMUNICACIÓN PARA EL DESARROLLO OPINIÓN PÚBLICA PERIODÍSMO INVESTIGATIVO SEMINARIO II: DESARROLLO DE PROYECTOS DE COMUNICACIÓN SOCIAL
Ciclo ANÁLISIS E INVESTIGACIÓN DE TEXTOS (HERMENÉUTICA) ECOLOGÍA DE LA COMUNICACIÓN HISTORIA DE LAS IDEAS CONTEMPORÁNEAS RELACIONES INTERNACIONALES TRABAJO DE ANTEPROYECTO DE GRADUACIÓN
10° Ciclo COMUNICACIÓN ETNOLINGÜÍSTICA DERECHO A LA INVESTIGACIÓN Y A LA COMUNICACIÓN ÉTICA Y DEONTOLOGÍA DE LA COMUNICACIÓN SEMINARIO III: ESTRATE. DE COM. SOC. EN LA GES. DE PROYECTOS TRABAJO DE INVESTIGACIÓN PARA GRADUACIÓN
* This curriculum is for informational purposes only, if you need an official curriculum please request it at the faculty office, career direction office, or University Center office.
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Contact information

Simeón Cañas Avenue 10-61, zone 2, Guatemala, Guatemala Office Hours: Monday to Friday from 14:00 to 20:00 hours and Saturday from 07:00 to 14:00 hours