- Master's Degree in
- Marketing Management
- Degree to be obtained
- Master's Degree in Marketing Management
- Academic degree
- Master's Degree
- Duration
- 2 years
- Modality
- In-person and virtual
- Schedule:
- Saturday session
- Career description
-
The Master's Degree in Marketing Management is a program of study designed to equip professionals with in-depth knowledge and strategic skills in the field of marketing. This postgraduate degree integrates key disciplines such as Managerial Marketing, which provides a broad perspective on executive decisions in marketing; business economics, which bases marketing decisions on economic principles; and financial management, which links economic viability with marketing strategies. Leadership is emphasized as an essential competency for leading high-performance teams. Strategies range from distribution and product to promotion, including a global vision that prepares the master for the challenges of international marketing. This program is designed to enable graduates to lead and execute effective marketing strategies in a dynamic and competitive business environment.
- What will you learn during the program?
-
The academic model of the program is based on the constructivist paradigm within the framework of higher education; it is centered on the student, as the protagonist and responsible agent of his own learning, who assimilates and gives meaning to the curricular contents. Professional experts with master's or doctoral degrees are in charge of the class sessions, who have values and competencies in university teaching that allow them to apply active learning strategies to promote the higher order capabilities of the student, orienting them to learning objectives/results, using the new communication and information technologies -ICTs-, and formative evaluation, making the study a true learning experience. This demands from the student the change of habits, the study is autonomous and independent and is based on the research process.
AdmissionProfile
To solve problems with creativity: it is the ability to solve, perfect, explain and generate a set of facts or circumstances that hinder the achievement of an end, by creating new ideas and advances, through the application of methodologies, including radical, in problem-solving; looking for options that improve the current, focusing on achieving goals achieved with creativity, through teamwork, multidisciplinary participation and coordination of people.
To research: is the ability to do diligences to discover or deepen in the study of a phenomenon. This skill is related to: the capacity for abstraction, analysis and synthesis; the capacity for oral and written communication; the capacity to learn and update oneself permanently, thus promoting autonomous learning; the ability to search, process and analyze information from diverse sources; critical and self-critical capacity; creative capacity; and ethical commitment.
Leading positive change: change is a constant immersed in the competitive business environment; linked to creative problem-solving, leading change includes carrying out a strategy, from its planning, execution and evaluation; the student supported by active methodologies, teamwork, research, presentations and conducting interviews.
Graduate'sProfile
Customer value creation: ability to create, discover and innovate customer-focused business models, ideas, services and systems.
Career Opportunities
Graduates of the Master's Degree in Marketing Management are qualified to occupy strategic positions, such as marketing director, brand manager, and market strategy consultant. They are also prepared to lead market research departments, develop and implement digital marketing plans and manage integrated marketing communications on various platforms.
In addition, his training in leadership and financial management enables him to undertake and manage his own business projects, with a global and strategic vision. His profile is attractive for companies seeking to adapt and excel in increasingly globalized and competitive markets.
Curriculum
| 1° Ciclo | MARKETING GERENCIAL I | MODELOS PARA LA TOMA DE DECISIONES |
|---|---|---|
| 2° Ciclo | DIRECCIÓN FINANCIERA GERENCIAL I | ECONOMÍA EMPRESARIAL |
| 3° Ciclo | JUEGOS GERENCIALES | MARKETING GERENCIAL II |
| 4° Ciclo | DIRECCIÓN FINANCIERA GERENCIAL II | ECONOMÍA GLOBAL |
| 5° Ciclo | ESTRATEGIA DE DISTRIBUCIÓN | LIDERAZGO |
| 6° Ciclo | ESTRATEGIA DE PRODUCTO | ESTRATEGIA GERENCIAL |
| 7° Ciclo | ESTRATEGIA DE PROMOCIÓN | SEMINARIO MARKETING ESPECIALIZADO I |
| 8° Ciclo | ESCENARIOS EMPRESARIALES | MARKETING GLOBAL |